Copywriting courses are a dime a dozen these days. So if you’re looking to explode your income by investing in a copywriting course, it makes sense to be picky and learn from only the best copywriters alive.
The American Writers & Artists (“AWAI”) Accelerated Program for Six-Figure Copywriting has been the course that many big-time copywriters got started with, including Copyblogger founder Brian Clark.
The question is, does it live up to the hype? Read on to find out.
A Comprehensive Course for Becoming a Copywriter
The answer is . . . absolutely.
Where lots of other courses try to wow you with an overkill of content, AWAI’s Accelerated Program for Six-Figure Copywriting just walks you through the process, step by step. It takes you from what copywriting truly is, all the way to starting your own copywriting or direct response business.
At over 700 pages, it’s also pretty big in its own right. The program includes:
- A manual with 41 chapters and three appendices, written as a true training manual and filled with examples and assignments to help you apply the information
- A swipe file called the “Hall of Fame book” that included some of the most successful sales letters ever published, as well as commentary on why they work
- A package to help you write your first sales letter, including an opportunity to win $10,000 from AWAI by writing a sales letter for them
- A bonus report titled “How to Safely and Quickly Change Careers,” which give you advice on how to transition into a career in copywriting
- A subscription to The Golden Thread, a weekly newsletter that keeps you supplied with the latest marketing tips and advice
- A subscription to DirectResponseJobs.com, a site with listings of job openings for copywriters
Finally . . . A Down-To-Earth Guide to Professional Copywriting
Really though, the size of AWAI’s copywriting course isn’t what makes it worth buying. Its biggest selling point is the straightforward, almost humble approach to explaining copywriting with as much clarity as possible.
Some of the other famous copywriters waste hundreds of pages blustering about their achievements before they start trying to teach you anything. I don’t know about you, but that gets on my nerves. If I buy your course, stop trying to sell me. Just tell me what I’ve paid you to teach me.
This course does exactly that. Instead of coming off as a big sales pitch, the course reads more like a highly engaging step-by-step blueprint. You get the feeling that they actually want you to succeed, not just buy another course or seminar.
It’s also clear. Unbelievably clear. In some of the other copywriting courses I’ve reviewed, I’ve had a hard time seeing how they connect all of the ideas together, but not here. With the way the course is organized, it’s easy to understand all of the separate parts of the copywriting process.
But the practical aspect of this course that I like most are the assignments. The way they want you to practice what they preach is what makes this a true training program, rather than some hyped-up information product.
Who should invest in AWAI’s copywriting course?
Anyone who’s serious about becoming a professional copywriter.
It’s actually the first course you should buy. Not to imply it’s elementary, but rather it’s probably the only course you’ll ever need. After reading through the manual, you’ll have a solid understanding of how the art of written persuasion works, beginning to end.
It’s also indispensable for experts. I’ve accumulated several swipe files by now, and I have to say that the Hall Of Fame Book is one of the best among them. Instead of just giving you a collection of sales letters, they tell you what’s so good about them, helping you to incorporate those elements into your own copy.
You can also use it as a desk reference, and that’s why you’ll see AWAI’s program mentioned more than any other. People don’t just buy it and set it aside. They use it for the rest of their career.
Get Started Today … Risk Free
For the value it provides, I’m actually a little shocked on how inexpensive this course is. With many of its competitors coming in over $1,000, you can get started for way less than you might think.
Plus, AWAI offers a 30 day guarantee — if for any reason you decide you don’t like it, you can receive a full refund with no questions asked. Like anyone who is highly confident in what is being offered, they take all of the risk, not you.
So take a look. Click here to read through the offer page, and if you like what you read, kick off your copywriting career with the most highly recommended course in the industry.
This review written by Copyblogger Associate Editor Jon Morrow. Links to the AWAI course are affiliate links, which means Copyblogger gets a small commission at no extra cost to you.