By age 24, Sally Hogshead was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, and Coca-Cola have fascinated millions of consumers. She has been named the “#1 Brand Guru in the World,” and her last two books, Fascinate and How the World Sees You, are both New York Times bestsellers. Hundreds of corporations and small businesses use her Fascinate system, including Twitter, IBM, and Porsche. Sally is one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence.