Bob Hoffman, Author at Copyblogger Page

Bob Hoffman is CEO of Hoffman/Lewis advertising in San Francisco and St Louis. He is author of the book The Ad Contrarian and The Ad Contrarian blog.

on July 21, 2008

The Art of Winning the Online Marketing Game

The best book I’ve ever read about marketing isn’t about marketing. It’s about baseball. The book’s called Moneyball: The Art…