A Simple 4-Step Plan for Building an Email Autoresponder that Works

A Simple 4-Step Plan for Building an Email Autoresponder that Works

Reader Comments (39)

  1. Email marketing is one of those things I really have to strap down and start working on it.

    This article can definitely start to help me to take off with email subscribers.

  2. I think we all feel that way Samuel!

    The nice thing is, once you set some of this up, it takes very little maintenance to achieve some impressive results. Thanks for the comment!

  3. Good stuff Vince. I know your space was limited in the above article but it’s also essential for email marketers to come to grips with the analytics, testing and tracking side of their email campaigns and discover previously hidden information about their list (plus splitting buyers from freebie-hunters etc).

    • Absolutely Terry!

      Analytics, testing and tracking are extremely important. Those topics definitely deserve their own posts.

      Thanks for the comment!

  4. Getting people into the list is half the battle.
    Would like to point out that an autoresponder sequence shouldn’t be used to bombard a list with offer after offer. Instead it’s important to strike that healthy balance between providing value and promoting a product.

  5. Couldn’t agree more Shamelle!

    Everything should be designed to add value to the lives of your readers, including an email autoresponder. One way to not bombard your readers is to make your autroresponder a completely different list than your blog subscribers, etc… That way, you guarantee they only get the information they want.

  6. I think email marketing is one of key aspect in online business. It helps you build engagement with your audience. It help them recognize your branding overtime. When it is used wisely, it help to build a loyal reader that will respond to your offer.
    Thanks for the great article.

  7. Thank for the reminder about the email autoresponer. I too need to step up my email marketing. I switched to AWeber a few months ago and have been muddling through it. I find it to be a bit more technical than Constant Contact and other email marketing services. I need to take a weekend and immerse myself in it. When I do, I’ll keep my emails short. As a consumer, I have a tendency to say, “I’ll read that email later.” Sometimes I do and sometimes I don’t. I appreciate links to the content.

    • It always takes a little extra time when you are learning a new program but it shouldn’t be too hard to set up. I have heard that AWeber is very responsive so I’m sure you’ll have no trouble at all.

  8. I totally agree that the email list is essential. What would you do without such an important asset? Surely you won’t want to put all of your trust in your Google traffic? I think the biggest takeaway from this post is solving problems for people. When you solve problems for people, they really put their trust in you. Sadly, I still do not use autoresponders as much as I should. I kind of prefer to just wing it.

    Thanks for the insanely useful tips, though. I will surely put them to use when I get around to creating a few autoresponder series.

  9. One thing that strikes me is that there are many opinions on email Autoresponders. Everything from the lure to the content, And worse, different techniques seem to contradict each other so question – does what you put in your autoresponder depend on your niche’s reading habits?
    And the other thing that sometimes amazes me – what happens after your Autoresponders are finished sending. Many people forget that they need to maintain that beautiful car.

    • You definitely want to build your autoresponder based on what your readers want or for an audience you would like to attract. And you are correct, it’s always good to prepare for the end of each autoresponder.

      Thanks for the comment!

  10. Thank you for this article! I just purchased a book on email marketing by the numbers but have not really read it yet. This article has really helped me see how important this step truly is. I kept thinking that you would need a 15 email newsletter to get started but if this is the best way to get started, then I will get started with your suggestion.

  11. Vince:

    Great motivational post. I’ve always struggled with email marketing. However, this post has broken the process down into such simple steps that I think even I can tackle this. What I always struggled with was what to write about. I can’t believe you’ve made it look so obvious – write about solving a problem. Duh. Thanks for the kick in the butt:)

    Travis Van Slooten

  12. I keep seeing auto responder being used as plural. Do most email providers allow multiple auto-responders? Is this something you would target to a different segment or perhaps a follow up series after the first one is completed?

    • Shannon,

      Spell checker does not like the term “autoresponder” but I use it anyway. An autoresponder is just an email triggered by a certain activity like someone subscribing to your newsletter. Technically, if you had a series of emails, they would each be an autoresponder targeted sequentially at the same list.

      Does that make sense?

      Thanks for the comment!


  13. Great Post. I was also looking for a book specifically for writing auto-responder articles, how to sequence them and how to create a personal realtionship with the reader. However, there seems to be little informtion on the subject. I think that one of the best ways to learn this is to have a look at how the professionals are doing it and then simply take some of the things and apply them to our own material. Just suscribe to their emails and carefully look at what they are doing. Thanks for the information.

  14. Vince-
    Question on a downloadable item when signing up. Better to give upon signup or better to have them wait until the end of the autoresponder series to get it? Thanks for the guide, really enjoyed it


    • Good question Adam.
      I guess it depends on what it is (both the item and the autoresponder). If it adds to their enjoyment of the autoresponder, then before. If it will be a distraction, then after.
      If the download is completely unrelated, you could save it for the end as a thank you.
      Hope that helps!

  15. I thought I’ve read almost everything about e-mail responders (because we haven’t gotten to it yet, just like Samuel), but number 4 just made me go “Niiice!” Thanks for the insights! This will definitely be helpful for us when the time comes.

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