How to Use LinkedIn to Create Authoritative Content

How to Use LinkedIn to Create Authoritative Content

Reader Comments (56)

  1. Hey, I know some of those people, I’m on LinkedIn, and I STILL didn’t think to write this blog post.

    Score one for Michael Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged!

  2. Hmmm…you’ve given me a lot to ponder.

    What a a captivating use of Link-In…I’m now off to explore that Linked Book you spoke about.

    Also, I think I’ll go ahead and log into Linked-In and click around a bit.

    Thanks for sharing your insight – you’ve given me a newfound appreciation for Linked-In and all it has to offer!

  3. Brilliant tip, Michael. I’m working on a series of articles on various aspects of web marketing and copywriting, so I’ll test this out as I research them.

  4. Michael – excellent article! Of course, I’m quoted in here, so that’s way cool, but you did a great job getting a lot of ideas that my readers can really use right now!

    Jason Alba
    CEO –
    Author – I’m on LinkedIn — Now What???
    Co-author – I’m on Facebook — Now What???

  5. Hey haven’t you heard of It’s the best business social network. Invite only so here is the pass code – pass08

  6. Great observations! I used LinkedIn regularly, but I never considered it as a potential source for quotes. I’ll have to ping my network next time I need some credible quips.

  7. Great piece Mike! Thanks for the mention and of course I’m a giant fan of LinkedIn and urge all the authors I work with to utilize it. And I’m a giant fan of copyblogger so this made my day.


  8. Clearly for so many of us we feel we should be in LinkedIn but then never use it. Like any other social medium, you’ve got to use it or it stops being social and loses all value.

  9. I’m proof it works. I asked my first LinkedIn question this morning, and got 9 good responses within a couple hours. Very, very valuable.

  10. Thanks for sharing this with us Michael. I wanted to do this from a long time but was not sure how to solicit or what would be the response or is it a good pratice. I have asked questions on internet product management in past and received some great replies which I wanted to share in the open forum.

    I think Liked In is really the best plaform to gather the wisdom of many professionals available there and get targetted replies and personal insights rather than vague opinions.

    Santosh Maharshi

  11. Great article and thanks for the insight. I myself have set up an account with LinkedIn and a few other social networking sites and then have wondered…OK now what. I will for sure think of ways now that I can tap into all the excellent people (resources) that are available out there on these sites…look forward to seeing what happens.

  12. Michael –

    Great article with a fascinating insight into how to use LinkedIn. I’m constantly at a loss for how to find valuable sources for articles, white papers and more. This opened my eyes.

    And thanks for mentioning the book; I’ve been wondering if such a thing existed.


  13. Hi,

    Yes, I’ve found LinkedIn is very useful for getting expert viewpoints for articles I write too. People are most helpful and you can get a variety of viewpoints.


  14. Does this really work. Last week I posted a question related to some technical stuff on LinkedIn. But I didn’t get a response until now. May be you are lucky enough to get the reply very soon.

  15. I have posted a number of questions on LinkedIn and always found some useful insight. However, may answers do not contain the full details you want as they are how consultants make their money.

    If it is a general question – LinkedIn is a great place to start.

  16. Thanks for including my suggestions here, Michael. LinkedIn thought so much of what I’ve written about how journalists can use the network, they included several posts from my freelance blog on a section of their website called LinkedIn for Journalists.

    If you’re a working journalist, you can get a one-on-one virtual tour of the service from LinkedIn’s public relations staff, which is headed by Krista Canfield; make arrangements by writing

    Michelle Rafter
    WordCount: Freelancing in the Digital Age

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