What if You Could Simply Eliminate SEO from Your Life?

What if You Could Simply Eliminate SEO from Your Life?

Reader Comments (17)

  1. Thank you, Brian, for this true and factual look at content creation and marketing. No matter what, SEO is part of creating high-quality content. Optimizing for conversion is a skill I am still learning! Your post is quite encouraging!

  2. The rise and rise of social media means that content is becoming more important than SEO. Pity that SEO is seen as more valuable than great copy.

  3. Hey Brian,

    I can totally resonate to this article. From the past few years, I have always been thinking about the latest google updates and all about SEO. But since the day I got to know about the language my readers speak, I have never really looked for SEO.

    Though it’s necessary for the robots to crawl your blog but it shouldn’t cost your readers anything.

    The content you provide needs to be told truthfully. I remember when I read an article about killing SEO tips and nothing was available.

    For beginners, SEO factor can be a thing to focus on. It’s because other bloggers make their mind think like that.

    Reading and crafting the content for your audience is what you need.

    Thanks for this article.

  4. Superb article. Loved the line ‘In other words, ranking number one in Google for a coveted search term means nothing if that traffic doesn’t further a business objective’. I totally dig it.

    So many self proclaimed SEO experts are blind to the other factors, while focusing solely in increasing the page rank; but whats the point in ranking higher if the conversion is poor? I have thought so many times about this.

    Thanks for this. Best rgds!

  5. I’ll admit I tackled SEO all wrong to begin with, I was even reading and following old literature! I wish I had found handy & concise articles like this sooner! Many thanks!

  6. well said Brain.
    Focusing solely on SEO is a Dead man task. For your business to nurture and grow you should have deep research about your customers.
    Every possible questions related to customers should be answered and this query gives you proper keywords, proper products and also competition to focus upon.

    thanks for the great article.

  7. Thanks Brian for this remarkable post of yours! You’re truly a brain for creating a web copy more engaging to the readers. I can’t imagine what John Lennon would say if he had found out someone like you sooner in his musical career…

    The dark side of SEO is that people are accustomed to the rules and variables set by the search engines but often forget that the readers are just human beings. For me, to connect or to engage is to give and provide more valuable and high-quality contents. It’s not a war between the quality CONTENT vs SEO – it just takes two to tango!

  8. I have always disagreed when someone makes a recommendation that a low bounce rate is good. I mean, if people were to come to your page and immediately find the solution or information that they are looking for, they are going to be on their way, isn’t it. That is going to reflect as a high bounce rate. It won’t be fair for sites like this to be penalized or even discounted in Google’s algo….

    • That’s assuming that worrying about how the algorithm works is how you should be spending your time.

      If your user comes to your site, finds what she needs, and leaves — has it benefited your business? If it’s your store address and hours, then yes. If it’s a piece of interesting information that doesn’t lead anywhere else in your business, then perhaps no.

      Repeating Brian’s point,

      … search traffic bounces even if you do a great job of answering the initial question — if you don’t give them a next step, that is.

      How the algorithm sees the bounce is secondary to what that particular bounce means for your business.

  9. As rightly said by Jeff Korhan, “There’s nothing worse than a quick bounce.” If one’s content fails to deliver what it promises in the headline, visitors will quickly leave the page. Pogo sticking will get the ranking of that page down eventually.

    Your post is Excellent as always, Brian. I wonder how you write in such a free flow and make it interesting, even when the topic is boring. Really, a useful post!

  10. Hi Brian,
    Excellent post and great reminder that “people are people” and we are writing for them not just to rank.
    The real work is writing content that is genuine and authentic to help our readers take that next step, which leads to that win-win situation. Like you have said, traffic is nothing without conversion!

  11. It can be disheartening when you try to create good content on a regular basis and get no traction however this will not deter me from trying.

  12. Inspiring better content as usual 🙂 Chasing keywords might have worked in the past and we still can’t let it go…

    It’s funny in fact, because search engine algorithms are trying to mimic real people, but we’ve started working for the bots, instead of focusing on the people.

    It’s like treating the symptom , not the pain…

    I also agree that listening to your audience is the best way to find you language (or keywords). For example, I started an artist consulting business focusing on building Etsy shops. In all my marketing I used to call my audience “Etsy newbies” and they were fine with that…But soon I realized THEY don’t call themselves that… They call themselves “makers”. Now, that I use the right word, everything I say feels spot on! And engages my audience too!

  13. It has always amazed me how people get stressed out about search engine optimization. All of Google’s updates are about refining their process to make sure that they list results that people want to read, so if you write for people then you don’t need to worry about the search engines other than making sure that they can access and process your content.

    Like you said, keyword research is about meeting your prospects where they are – what they want to know and the language that they use to describe their problem. Once you have that you can lead them to your solution.

  14. This is one of the best “advertorials” I’ve ever read. Great information leads to a little pitch for something good.
    My favorite advertorial ever, though, is http://www.gq.com/story/pogues-irish-whiskey. It’s content marketing that gets right everything you’ve talked about in your last several posts, including SEO.

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