Do you want to make more money from your podcast? Rhetorical question. 🙂 Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares three lessons he learned recently when he signed a new sponsor on to one of his shows.
In another yes-we-kept-it-to-less-than-30-minutes episode, Jerod and Jonny discuss:
- Why you always need to be on the lookout for potential opportunities — and what, specifically, you should look for
- How to be ready for those opportunities when they hit
- The benefits of being a showrunner, not just a podcaster, and creating an experience for your audience that goes beyond your podcast
Plus, Jerod discusses how he handled the legal and payment aspects of the sponsorship.
Listen, learn, enjoy …