You know the story about killers and poets, right?
William Maynard, creative director at a top advertising agency in the 1960s, shared this observation about the writers he had worked with during his career:
Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.
And then famed “mad man” David Ogilvy added:
If you are both killer and poet, you get rich.
But what does that actually mean? And how is it applicable to digital marketing in 2020?
That’s the topic of my new 30-page PDF report. Thanks for signing up to be among the first to get it, because this may be the most important content I’ve published for Copyblogger.
Here’s just some of what’s included:
- The importance of being a hybrid marketer
- What artificial intelligence will mean for content creators
- The “killer” skill every creative writer needs
- How to augment your creativity with technology
- The people AI will replace (and those it won’t)
- The indispensable process for lifelong success
- Why being a content creator alone is not enough
- The 3 crucial disciplines for protecting your value
- Action items for thriving in the coming decade
Click here for instant access.
Keep going-
Brian Clark
Founder and CEO
Copyblogger Media
P.S. I know 30 pages seems like a lot, but there’s a lot to cover in these uncertain times. And I worked hard to make it flow. 🙂 If you can, work your way through it as soon as you can, because I’ve got more for you once you do. Here’s that download link again.