Podcasters: Stop Looking for an Audience (and Let Them Find You)

Podcasters: Stop Looking for an Audience (and Let Them Find You)

Reader Comments (19)

  1. Good job Jon. I loved that line… “It’s not the hiding but the being found.”

    I have a podcast network and I never wanted to take the time to submit the audio to all the different platforms but after reading this I will give it a show. Let’s see what happens.

    • Submitting is definitely worth the effort. There’s a lof of directories out there, so sort them by relevance to your podcasts, and roll from there.

  2. Our version of “hide and seek” gave one kid a ten-minute head start and the other two a dog who loved to scent-track people. There’s no way to extend that metaphor to podcasts, although filming the dog would’ve been fun.

    Meanwhile, I’m seeking an Occupy Mars t-shirt. That’s so cool.

    • Sounds like your version was a bit more serious than what we played up here in Canada. We were all couches and snow forts. 😉

  3. Thanks for this motivation to submit to more podcast directories. I am curious about the “call to action” in the show description – what might that look like? Listen now? Tune in if you want to learn X Y and Z? Subscribe now? That kind of thing?

    • For a call to action, focus on the main benefit the reader will get by listening — how will you help them solve their biggest problem?

      Yes, do like you said here, Tune in if you want to learn X Y and Z? Subscribe now?



  4. Hey John,

    This is wonderful post. I totally agree with the fact that new comers should focus on limited spaces and make themselves visible on there before jumping to all the platforms and getting no results.

    • Hey Pankaj,

      Master a few, then as your show progresses change your strategy and conquer all. 😉

  5. Love the post and totally agree. I would also like to say that a good blog with the podcasts available or a link to them with the content completely or partially transcribed might help as well with visibility.

    • Hey David, I absolutely agree with transcriptions — they give search engines something to crawl.

  6. Hey John,
    Loved the way you co-related Hide and Seek with bloggers.When we see people earning from various platforms we try to jump to all and try them. But this does not work and we end up ruining everything. And yes”Slow and steady wins the race!”
    Thanks for the amazing article.

  7. Hey Jon,

    It really triggered me how you started with the story of your daughter. I used to play hide and seek but with the work.

    I totally agree with your point of podcasters quitting after a few episodes. Success doesn’t come overnight.

    People search for more and podcasters should definitely try new directories for better search results.

    Thanks for sharing with us.


  8. You have to promote. It is not enough to create a podcast and wait for people to come. You have to promote your podcast for it to gain any exposure and directories are a great starting point.

  9. I really enjoyed this Jon! The comparison with ‘hide and seek’ was great.

    I particularly liked the part about episode titles, as to me, nothing is more off-putting than misleading titles – something that personally, I am very aware of, even more so after reading this.

    Nice work!

    • Calum, misleading and inconsistent titles are two of my pet peeves. I’m glad you dug the article.


  10. Thank you for sharing this great information. I am not podcasting as of yet, but reading your post gives a valuable look into how to do things right.

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