Conversion Rate Optimization

If you currently have a 1% conversion rate from visitor to customer and want to double that, you can either:

1. Double your marketing budget.
2. Invest in conversion rate marketing.

Given that investing in conversion rate marketing is cheaper than doubling your marketing budget, that’s probably best the option to choose.

However, you might have already tried things like changing the button color on your CTA or adjusting the copy on your headline.

If those tactics didn’t work for you, it’s because they are only the tip of the conversion rate optimization (CRO) iceberg.

To solve this problem, here’s an unconventional guide to conversion rate marketing that targets the root of your conversion problem.

Specifically, we’ll discuss:

1. The right way to perform customer research (and why your current strategy doesn’t work)
2. How to analyze your traffic generation strategy (and why it might be generating non-buyers)
3. How to improve your content funnel (and key tests to set up)
4. CRO tips for each stage of the funnel (and how to apply your data to it)