Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others.
Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod Morris and Jon Nastor, have seen over and over.
And what’s encouraging is that many of these mistakes are avoidable — simply by knowing what they are and knowing how to turn them into positives instead of negatives.
In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:
- The incredible story about how Jon’s daughter got into podcasting
- Why not having a unique selling proposition can lead to disaster for your podcast
- What it means to “find your voice” (and why your podcast must feature it)
- What true authenticity is in the context of podcasting, and why it’s essential
- The importance of actually launching your podcast strategically — not just releasing it
- Why we did not follow our own “launch with three episodes” advice with The Showrunner
- The pros and cons of getting early audience feedback
- What “New & Noteworthy” is and why it can be the key to a successful (possibly even a skyrocketing) launch
- The basics of SEO for iTunes
- Controversial (possibly illegal?) advice from Jon on how to get more ratings and reviews 😉
- Why consistency and reliability enable long-term podcast success
- Listener question: What podcast formats are possible beyond interviews and host/co-host discussion?
The Showrunner on iTunes