I like to snack. I’m a big snacker.
And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer.
Recently, I studied the wrapper of a granola bar. One side listed the ingredients, and the other side was white with small, green polka dots.
Polka dots seem upbeat and happy — feelings the manufacturer wants you to have when you eat their granola bar, so that you associate their product with positive emotions and continue to purchase it.
But I have no idea if that was the intention; I’m no design expert.
That’s why I’m going to direct you to distinguished designers who will help you enhance your content with smart and beautiful web design.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to use visual hierarchy to create clear and easy-to-read web pages
- How to use web design to better connect you to your audience
- How to know when your web design is done
As you work your way through the material below, think of the following lessons as a mini web design course for content marketers.
How to Use Visual Hierarchy to Create Clear and Easy-to-Read Web Pages
Website visitors get frustrated when they don’t have enough information to make a decision.
Without realizing it, you may be confusing your readers and making them guess about the actions they should take on your site, rather than clearly guiding them to your best content.
Pamela Wilson is here to squash that guessing game in How to Use Visual Hierarchy to Create Clear and Easy-to-Read Web Pages.
You’ll learn ways to quickly communicate that you have valuable information that will benefit your visitors.
3 Ways Your Web Design Can Better Connect You to Your Audience
How can you help your visitors feel good about using your site?
Rafal Tomal says:
Take some time to get to know your typical visitors and study their behavior on your website. Find their common questions and problems, and try to solve them.
In 3 Ways Your Web Design Can Better Connect You to Your Audience, Rafal reveals little-known design tips that dive deep into practices that help you form strong bonds with your visitors.
How to Know When Your Web Design Is Done
Pamela Wilson is back to expose what it means when you say, “I’m still working on my website.”
You want to sound like you’ve got an important project on your plate, but sometimes it’s just an excuse for not moving forward with your business.
We’re not judging you; it happens to the best of us. So, Pamela gently breaks down How to Know When Your Web Design Is Done.
Once you have the most important parts of your website in place, you can confidently promote your business and accomplish your goals.
Content and design: a powerful combination
Use this post (and save it for future reference!) to help you build a stunning and powerful website.