Today’s guest on Hack the Entrepreneur is one of the most well-respected and prolific marketing minds alive today.
After his first job out of college working at a software company, today’s guest started a book packaging business, which he later sold to his employees.
He then co-founded Yoyodyne, a unique marketing service and company. He sold this company to Yahoo! in 1998 for $30 million.
During that time, he launched another web company called Squidoo, which was acquired by HubPages in 2014.
Most of you will know him for his writing. He writes daily on his blog, one of the most popular blogs in the world, and he has also written 18 books that have been bestsellers.
You can win a copy of his latest book here.
Now, let’s hack …
In this 37-minute episode of Hack the Entrepreneur, host Jon Nastor and Seth Godin discuss:
- Why and how Seth set up his business to be able to work on something new every day
- Understanding what a brand is (and isn’t)
- The difference between a freelancer and an entrepreneur
- Seth’s definition of an entrepreneur (and why it matters to you)
- Why Seth thinks that everyone should blog every day
- Figuring things out, when Seth does not understand something
Hack the Entrepreneur on iTunes