Allow Demian Farnworth to tell you a story. A story that you will probably be able to relate to in some sense.
It’s about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short.
“I would never read this. It’s too long.” That’s a pervasive sentiment that will never die. Demian runs into it all the time, most recently with a young man asking for studies, who was suggesting Millennials would not read long copy. That they all have ADHD.
That thought is baloney. Here’s why …
In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- The surprising study about the reading habits of Millennials
- The people group behind the ever-growing consumption of news
- A hilarious quote about relativity (you can use to defend long copy)
- The two things Millennials do differently when it comes to reading
Rough Draft on iTunes