The end of your article is one last final opportunity to catch and keep the attention of a reader. Don’t screw it up.
The sad thing is that the closing section of an article, sales letter, or an email is usually an afterthought. It’s something we writers rush to get to, and then we wipe our hands clean when we write that last word.
That’s unfortunate, because your closing is the one last opportunity you have to flag down a reader barreling through your article.
In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- The two phenomena of memory that get thrown around (we only care about the second one)
- Why asking your readers to end world hunger is a terrible way to close an article
- The easy closing trick developed from eye-tracking studies
- How asking the right kind of question is a great way to end
- How to write the absolutely perfect ending (and how it’s related to your opening)
Rough Draft on iTunes