You don’t need to reinvent the wheel when creating the best digital content for your audience.
Find out how you can apply a classic marketing lesson to your own content marketing, as well as your product and service creation.
In this 17-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:
- The power of packaging (and repackaging)
- Why we’re naturally inclined to buy certain products and ignore others
- How to transform something you’ve already created into a more useful package for your audience
Editor-in-Chief on iTunes