This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career.
If you have your own business, you need to learn how to sell. Yes, the “s” word.
But it doesn’t have to be some foreign activity that makes you feel like someone else. In fact, being yourself with the right presentation is the winning combination.
A prospect needs to know more about you — and what it’s like doing business with you — before they’ll feel comfortable taking the next step.
So, what more can you do to reveal those special qualities about your product or service?
We have a free event next week that’ll help you out with that.
Teach Your Way to Success:
How Live Training Events Can
Increase Your Sales in 30 Days
During our session together, you’ll learn:
- How to create a digital event that will naturally lead people to hire you or buy your products
- How to structure a presentation that automatically leads to sales
- How to pitch on a live training that feels natural and non-salesy
In Monday’s post, you’ll discover why a McDonald’s billboard finally convinced me that website content alone wasn’t enough to grow my freelance writing and editing business: It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone.
On Tuesday, Sonia Simone took this concept further by expanding on our fear of selling and ultimately How Introverted Writers Transform into Business Professionals.
And on Wednesday, Brian Clark outlined The Three Key Elements of Influential Digital Marketing.
There’s more good news in this one: People want to be empowered by other people, not faceless corporations.
That means they’ll follow and choose to do business with the brand that empowers them to achieve their heroic aspirations.
Here are three thought-provoking takeaways:
- Express yourself. People are more readily influenced by people they like and otherwise find attractive.
- Rethink authority. It’s no longer enough to just demonstrate your expertise with content. You need to be the relatable authority that also shares the core values and worldviews of your prospects.
- Lead and unify. You need to lead people with similar aspirations in a way that brings them together. Sign up for our free live training next week to learn steps to do just that with simple, yet powerful, webinars.
Darrell Vesterfelt will be your guide, and you don’t want to miss the game-changing tips and insider knowledge you only get from an experienced host who has a proven track record of leading hundreds of live trainings that increase digital business revenue.
We’ll see you there!
Editor-in-Chief, Copyblogger Media
Catch up on this week’s content
by Stefanie Flaxman
by Sonia Simone
by Brian Clark
by Kelton Reid