Publishing a good volume of excellent content can be a tough game. And if you don’t keep it fun, you’re never going to stick with it.
In the words of 1930s heavyweight champion Primo Carnera, you want to look for that elusive balance:
“So many money, so many fun.”
This week, we have advice on making your content and production processes more fun — without sacrificing the “so many money” part.
On Monday, Stefanie Flaxman gave us four steps to working steadily on smaller, satisfying projects rather than making ourselves miserable with lofty goals that never get met.
On Tuesday, Karine Bengualid made her Copyblogger debut sharing why B2B marketing needs to be “funner,” and how to make that happen without tipping over into hot-mess territory.
And on Wednesday, just for fun, I talked about when to be repetitive, redundant, and say the same thing twice.
The Copyblogger FM episode was a little more serious, kicking off a three-part series on how to write an epic piece of content. This week, I covered how to go about your research and planning before you actually start writing.
Product of the week: Content Confidence Checklist
It might seem like it would be fun to go into your content production without a strong process.
But that’s a little like trying to bake a birthday cake with no process. You just end up with a pile of sticky glop and a really messy kitchen.
So, we’re highlighting our small but mighty Content Confidence Checklist.
It offers a quick run-through you can use with absolutely everything you create, to make sure it all looks its best before you click Publish. There’s also an audio lesson from me expanding on all of the points, so you’ll know just what you’re looking for.
Chief Content Officer, Copyblogger Media
Catch up on this week’s content
by Stefanie Flaxman
by Karine Bengualid
by Sonia Simone
by Sonia Simone
by Kelton Reid
by Brian Clark