This week was all about creating thoughtful content that’s handcrafted to delight.
On Monday, Stefanie Flaxman explored how “tidying up” for writers can spark joy — and other times when the concept should be bagged and binned.
On Tuesday, Nick Usborne talked about some of the potential pitfalls of relying too much on automation without using our human common sense to keep it on track. Automation tools are wonderful helpers for modern marketers, but they need a thoughtful human writer to make them work.
And on Wednesday, I wrote about three ways a “farm-to-table” approach can improve your conversion-oriented content marketing — for content that delights audiences and serves business goals.
That’s the week on Copyblogger! Hope you’re working on some wonderful “handcrafted content” of your own, and that you have a fantastic weekend.
Chief Content Officer, Copyblogger Media
Catch up on this week’s content
by Stefanie Flaxman
by Nick Usborne
by Sonia Simone