One enduring challenge with content marketing is how quickly it can turn into the content treadmill.
This week, we’ve got 21 recommendations for specific ways you can make your content marketing do its job — without consuming every minute of your time.
On Monday, Stefanie Flaxman shared seven content projects you might take on if you were handling marketing for your local coffee shop. (The post also features both Tom Waits and Leonard Cohen quotes. #ftw)
On Tuesday, Pamela Wilson came by to help us avoid the perils of cringeworthy stock photos in our content. (You know the ones. Who is that lady, and why does eating salad make her laugh?)
Pamela will help you choose imagery that feels natural, that evokes the right emotional reaction for your audience, and that avoids the whole “people in suits jumping in the air” cheese factor.
And on Wednesday, I answered a question that’s come up for me a lot in recent conversations: What, specifically, does a documented content marketing strategy look like?
I have 10 strong opinions about what should be there, and I’d love to hear your strong opinions as well.
On the Copyblogger FM podcast, we welcomed back Robert Bruce to talk about what nobody wants to hear about content marketing — and what it takes to be successful.
That’s this week’s content — take a few minutes to decide on a project or area of focus to tackle, and then go get it done!
Chief Content Officer, Copyblogger Media
Catch up on this week’s content
by Stefanie Flaxman
by Pamela Wilson
by Sonia Simone
by Sonia Simone