As you might imagine, I’ve got a bunch of copywriting books and courses. It’s been said that selling with words…
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Persuasion
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You Like Me . . . You Really, Really Like Me!
You Must Respect My Authority
Much Obliged: The Power of Reciprocity
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The Greatest Sales Letter of All Time
In line with my advice to study advertising copy that works, I thought I’d share what many consider to be…