In previous episodes of Rough Draft, we’ve established that beyond headlines the first sentence dominates. In fact, it’s responsible for…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
Here’s How to Answer the Most Important Question in Life (and Make a Living from It)
Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate
The New Authenticity and Authority: What it Looks Like, How to Use It
Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy
7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination
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Position Your Content Curation for Success With These Five Essential Elements
Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be…
The Best of Copyblogger: 2014 Edition
3 Subtle Content Techniques That Make Your Offer Addictive
The Most Important Lessons You Should Have Learned in 2014
Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility
