Ah, the challenge of writing about Seth Godin.
The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.
Write 12 more paragraphs of really embarrassing mush. Delete. Despair.
Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.
Around the Copyblogger Media virtual offices, we’ve been
squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado. Desperate for material Curious to see what they’d have to say, I asked our editorial crew for their favorite Godin quotes — the ones that are scribbled in Moleskines, enshrined in Evernote, or tattooed on various body parts.
Here’s what they came up with:
Stubborn is a virtue:
You can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win. ~ from the blog post, The secret of the web
Do the “rules” you follow make any sense?
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
While others pontificate, make something happen:
While you’ve been wishing for the inspiration to start something great, thousands of entrepreneurs have used the prevailing sense of uncertainty to start truly remarkable companies. ~ from the blog post, The chance of a lifetime
Pragmatism doesn’t have to be boring:
The best way to motivate the monkey, of course, is to use a banana. ~ The Big Red Fez
Know … really know why you’re doing what you’re doing:
In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you’ll understand what’s going on.
~ from the blog post When tactics drown out strategy
The core of what makes your marketing story work:
People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
We’ve spent almost 8 years creating content that allows our audience to tell a story to themselves and to others about Copyblogger, and how to teach other people (that would be you) how to do it, too.
I get two because I wrote the post. (That’s why they call me the pink-haired tyrant.)
Before I create anything for my audience, a (perhaps painful) reality:
As a marketer, you can no longer force people to pay attention. ~ All Marketers Tell Stories
Also from All Marketers Tell Stories (once upon a time titled All Marketers are Liars):
When you find a story that works, live that story, make it true, authentic, and subject to scrutiny. All marketers are storytellers. Only the losers are liars.
Save the date
So yeah, everyone on our team has at various times been influenced, challenged, and inspired by Seth Godin. And he’ll be keynoting our first large-scale live event in Denver, Colorado. Obviously, we’re excited.
On May 7-9, 2014, we’ll be connecting face to face with a select group of serious, smart, passionate, creative online marketers. We’ll be talking about core strategies, smart tactics … and a little bit of inspiration, too.
Maybe you’re one of them?
What to do next:
We’ll be offering 400 tickets for the Authority Intensive event, and when they’re gone, they’re gone. Members of Authority, our vibrant online community of content marketers, will get first shot at tickets for the live event, our absolute lowest pricing, and of course a full year of marketing education and networking.
Reader Comments (17)
Hashim Warren says
No one challenges and frustrates like Seth Godin!
My favorite Seth Godin idea is that “free” is boring, but giving a gift will now get you noticed. How is a gift different from free:
Demian Farnworth says
Dang. Will have to bulk up on the adult diapers for this event now. 😉
Sonia Simone says
OK, that made me laugh out loud.
Geoffrey Gordon says
Boo Hoo…. (sniff)
Kind of sucks that its halfway around the world from me. I would pay for a web replay of the event.
“The best way to motivate the monkey, of course, is to use a banana”
I want one please….
Monkey thought translator, from “Cloudy with a chance of Meatballs”…
Excited, excited… 🙂
Charlie Gilkey says
So, I’ve been considering coming to hang out in Denver. Now I’m past considering to budgeting. 🙂
If I could only give one Seth quote, I’d fret for a few days and still not be able to produce *one*, and I’m not a pink-haired tyrant. So I’ll save myself some energy and just say Seth is awesome since Pinky didn’t directly say it.
John Gibb says
I sometimes meet people who don’t believe neither what they tell themselves…
I love his short and sharp writing style. It’s fantastic he’s coming at the content event….
Sonia Simone says
yah, that’s what I said too. Except mine had a swear word in it.
Me too. And a ‘HOLY’ somewhere in there.
Awesome post, Sonia! Seth is my all time favorite author and he, literally, changed my life. I wish I was anywhere near Denver, Colorado to attend the event, but I’m thousands of miles away. 🙁
I know that many of the people in the industry already know Seth and have read his books, but to those who didn’t have the chance to read anything by him I highly recommend Linchpin, especially to the young people who are still confused about their life and future. Trust me: Seth knows the answers.
I don’t write much, but earlier this year I published a post on my personal blog with some quotes that I gathered from his books that really inspired me. So, If anyone is interested to read a few more quotes, here’s the link: http://www.gentukehajdaraj.com/blog/11-awesome-quotes-by-seth-godin/
Sonia Simone says
Sorry we’ll miss you Gent, but who knows what the future may bring. 🙂
Yes! Can’t wait!
Now that’s legit. I’d be down, although I doubt I’ll be able to pull it off. Any plans for a livesteam for the folks back home?
Michael Bely says
I see that my previous comment with questions to Seth Godin (I hope they were not too provocative) did not come through. I assume the comment was simply too big, so I
posted it on my website.
If my original comment appears, Sonia, you may please remove this current comment. Thank you.
Brian Clark says
I looked in spam, trash, and then did a search on your name. I can’t find another comment anywhere, so it must have gotten hung up when you hit post.
Michael Bely says
Thank you Brian. Yes, probably some bug has crawled in, because when I tried to post the same comment it said the comment was already there.
Re-reading “Linchpin” right now. Literally, almost every line is quotable.
Thank you Copyblogger for making this happen! I missed Seth here in Denver a couple weeks ago when he kicked off Startup Week. Very excited that he’ll be back in my hometown. Bummed for all of you so far away.
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