Why ‘You’re Not Your Audience’ Isn’t Always Great Advice

Why ‘You’re Not Your Audience’ Isn’t Always Great Advice

Reader Comments (6)

  1. Fantastic post!

    Having empathy for your audience is worth 100x more than parading around a bunch of personas that nobody uses anyway.

    Always put yourself in the shoes of your readers.

  2. Thanks for this. It gave me a few ideas going forward with my sites.

    For instance, because I do a lot of reviews, I tend to put myself in the place of the reader and try to figure out what they want to know, and then I review aspects that they may need information about. But thinking about this concept gave me some ideas to go deeper and give them more options besides the product or service at hand.

    • Glad you liked it, Kari! That’s a great position to take for reviews. I do some motorcycle gear reviews myself and just recently I started listing “similar products,” which allows me to talk more about the different reasons you might want either product.

      Thanks for reading!

  3. I appreciate this article. Having written my own site its always nice to get a few tips. As you say, sometimes we are “too close to the product”. This makes it hard to write what the reader needs rather than what we think they need!

This article's comments are closed.